What Is Logan Thirtyacre Net Worth

So, you’re curious about Logan Thirtyacre’s net worth? You’ve probably seen his face pop up in your YouTube feed, usually while screaming about a giant spider or arguing with a puppet version of himself. Logan is the mastermind behind the wildly popular SML (SuperMarioLogan) channel, a universe where Mario and Luigi are grumpy, potty-mouthed plush toys. Let’s dive into the money pile, shall we?

First, the big number. As of 2025, most estimates place Logan Thirtyacre’s net worth somewhere between $3 million and $5 million. Is that a lot? For a guy who makes videos with sock puppets and toy figures? Absolutely. But remember, that’s not cash under his mattress—it’s a mix of ad revenue, merchandise sales, and YouTube’s weird algorithm magic.

You might wonder: How does a guy in a bedroom making goofy voices earn that much? Great question! Logan’s primary income source is YouTube ad revenue. His channel, SML, has over 5 million subscribers and billions of views total. Each time you watch a video of Bowser Jr. getting bonked on the head, a tiny fraction of a penny goes into Logan’s pocket. It adds up fast!

But wait—there’s more! Merchandise is a huge chunk of his income. Logan sells T-shirts, hoodies, and even plushies of his characters. Ever seen a kid wearing a “Jeffy” shirt? That’s Logan’s doing. He also makes money from sponsorships, where companies pay him to mention their products mid-video. (Yes, even puppet videos can sell you a VPN or a meal kit.)

The Drama That Changed Everything

Here’s where things get messy—and a little hilarious. In 2018, Logan and his then-girlfriend, Tori, had a very public breakup. Suddenly, his videos started featuring a puppet named “Tori” who was constantly annoying and dramatic. Fans lost their minds. Some even claimed Tori was “controlling” his finances. Was she? Probably not, but it made for epic drama.

After the split, Logan’s channel took a hit. He lost millions of subscribers because he changed his content style. (Fans hate change, especially when it involves less potty humor.) For a while, his ad revenue probably took a nosedive. But here’s the thing: Logan is a survivor. He bounced back, rebranded, and today his channel is still cranking out videos with millions of views each.

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Let’s not forget the puppet lawsuits. Yes, you read that right. In 2020, Nintendo sued Logan for using their characters (Mario, Luigi, etc.) in his videos. This forced him to rebrand his entire channel from “SuperMarioLogan” to just “SML.” That was a major financial hit—he had to create new characters from scratch. But guess what? He turned that lemon into puppet lemonade. Now he has original characters like Jeffy, Joseph, and Brooklyn T. Guy, and he owns all the rights.

What Does Logan Actually Spend Money On?

If you’re picturing Logan driving a Lamborghini while wearing a gold crown—stop. He’s surprisingly low-key. He lives in a modest house in Florida, drives a normal car, and still films in what looks like a bedroom or living room. The man isn’t flashy. He’s more likely to spend money on high-quality puppets and better cameras than on a yacht.

He also employs a small team now. Yes, Logan has writers, editors, and even a “puppet wrangler” (I made that last one up, but it sounds possible). Paying people costs money, so his net worth isn’t just sitting in a Scrooge McDuck vault—it’s paying for salaries, props, and the occasional pizza party.

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One fun fact: Logan once bought a giant inflatable spider for a video. That thing probably cost a few hundred bucks. But the video it generated made thousands. See? Smart spending.

Is He Rich or Just “YouTube Rich”?

Here’s the thing about “YouTube rich”—it’s weird. Logan’s net worth is liquid, meaning it’s mostly in cash and investments, not mansions or sports cars. He could probably buy a nice house in cash tomorrow, but he’s not throwing money around like a rapper. He’s practical. And honestly, that’s part of his charm. He’s still the same goofy guy who started making videos as a teenager.

But let’s talk about the future. Logan is only in his late 20s, which is crazy. He’s got decades of puppet-mastery ahead of him. He’s also branching out into podcasts and maybe even a streaming service. If he plays his cards right, his net worth could double in five years. Or he could buy a hot dog stand. Either way, he wins.

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The Bottom Line on Logan’s Wallet

Logan Thirtyacre’s net worth is a solid $3–5 million. That’s enough to never worry about buying a new puppet, but not so much that he’s forgotten what it’s like to be a regular guy. He’s proof that you can make a living—a very good one—by being weird, persistent, and unashamedly yourself.

So next time you watch a SML video and see Jeffy screaming “A-A-A-A-A!”, just remember: each scream is a little bit of that million-dollar empire. And honestly? That’s kind of beautiful.

And here’s the uplifting conclusion you asked for: Logan’s journey shows that success doesn’t require a fancy degree or a perfect plan. It just takes a weird idea, a lot of dedication, and the willingness to laugh at yourself—even when life throws you a puppet-sized curveball. Whether you’re a fan or just a curious passerby, take a lesson from Logan: You can turn your quirks into a fortune, one silly video at a time. Now go make something wonderfully strange. The world is waiting. 😊